Canada Goose initial public offering in New York City was ideally timed in terms of weather. There was a chill in the air and snow on the ground in downtown Manhattan ahead of the bell ringing at the New York Stock Exchange. If the expensive outwear seller had gone public just a month earlier, it may have found itself trying to sell Wall Street on cold weather gear with temperatures hovering near an unseasonable warm 70 degrees.

While many retailers and apparel makers love to complain about weather when sales trends lag, parka seller Canada Goose says it isn a concern.

these days is more unpredictable than it has ever been, which I don’t think is a negative thing for our company, President and CEO Dani Reiss said in an interview with Fortune. to weather patterns haven’t impacted our sales. It isn something that we are worried about. Reiss couldn help but enjoy the fact that when Canada Goose went public in New York, the weather was perfect. The IPO came just a few days after the season biggest snowstorm. He added that weather isn a motivating factor when it comes to consumers considering the Canada Goose brand. Instead, he believes people buy the company goods because they are in class product, something people aspire to own and lasts for a long time that’s very important.

With just $290.8 million in annual sales and over two thirds of the business derived from just the Canada and United States markets, Canada Goose has a long runway to fly. It can count on expanded distribution and access to new markets to power growth in the upcoming years. Part of that can also come from Canada Goose brick and mortar retail store openings. The company has flagships in Toronto and New York City both cities where it listed shares on Thursday. Longer term, it wants to open 15 to 20 additional locations in major cities through 2020.

But one area of risk: Canada Goose high exposure to the cold weather months at a time when chilly weather can always be counted on. The company books about three quarters of revenue and earnings in the fiscal second and third quarters, when orders are booked ahead of the holiday and winter seasons.

That because many jackets are like the $900 Kensington parka, which is ideal for temperatures ranging between 5 through 15 degrees Fahrenheit. While Canada Goose jackets have become fashionable statement pieces, they were initially popular with scientists and film crew folks that spent hours in extreme colds. It could be a harder sell to convince consumers to buy an expensive cold weather jacket when the season doesn call for it.

Canada Goose sees an opportunity to take the brand even further beyond parkas. Two decades ago, the company had just 20 styles. Today? Over 200, says Reiss. extended from the traditional parka to different fits and environments, he said, pointing to some lighter weight jackets that make up the spring collection. But don count on seeing Canada Goose branded beach gear any time soon.

aren going to make flip flops or bathing suits, Reiss said. are opportunities to extend but we have to make sure that what we make is a Canada Goose product. In terms of a multi seasonal brand, beachwear is out of the question.

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SALESHOP BY CATEGORYWomen ApparelSwimShoesHandbagsJewelry AccessoriesBeautyMenKidsHomeSHOP BY PRICEUnder $50$50 $150$150 $300$300 $500$500 $1000$1000 $2000Over $2000SHOP Saks OFF5THSpend $250, receive a $50 gift card. Spend $500, receive a $100 gift card. Spend $1000, receive a $200 gift card. Spend $2000, receive a $600 gift card. Spend $3000, receive a $900 gift card. Valid on catalog and Saks Fifth Avenue store purchases on 10/19/17 through 10/20/17. No adjustments to prior purchases. Cannot be combined with any other offer. Adjustments made to the gift card for returned merchandise. Limit 1 gift card per person. Present your total day’s receipts in the designated area for in store purchases.Designer Exclusions (Certain categories of merchandise are excluded): Akris, All Watch Jewelry Repair, Azzedine Alaia, Baby Zen, Balenciaga, Bottega Veneta, Bric’s, Bridal Sample Sale, Brunello Cucinelli, Bugaboo, Canada Goose, Cartier, Celine, Centerplate Foods, Chanel, Charvet, Chloe, Christian Dior, Christian Louboutin, Christopher Kane, Comme des Garcons, David Yurman, DYSON, ErgoBaby, ERMENEGILDO ZEGNA, Eton, Fendi, Filson, Givenchy, Graff, Grille 515 Restaurant Lounge, Gucci, Jil Sander, JL Strong, KATE SPADE NEW YORK, Kiton, Lanvin, Loro Piana, Louis Vuitton, Maclaren, Maison Margiela, Mary Katrantzou, Maxi Cosi, Michael Michael Kors, Miu Miu, Monique L’huillier Bridal, Movado, Nicole Benisti, Nina Ricci, Nuna, Oscar de la Renta Bridal, Piaget, Prada, Proenza Schouler, Ralph Lauren, Rimowa, Rochas, Saint Laurent, Samsonite, SFA Restaurants, Shinola, Stokke, The Row, UGG, UppaBaby, Valentino, Vera Wang Bridal, Versace, Vionnet. 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Retail price for each shirt is $58. (Proceeds excluding sales tax, discounts, returns,shipping and handling charges, credits, purchases using gift cards or gift certificates, cancellations, lost, stolenor damaged merchandise and bad debt. During this event, SaksFirst members will earn 2 base points plus 4 bonus points per eligible dollar spent from $1 to $4999, 4 base points plus 8 bonus points per eligible dollar spent from $5000 to $9999, and 6 base points plus 12 bonus points per eligible dollar spent thereafter, based on your calendar year to date net purchases. Certain exclusions including some designer and licensed departments, salon products and services, alterations, restaurants, taxes, gratuities and delivery charges apply. See style advisor for full list of exclusions.This sale represents percentage off original prices. Selected merchandise only. Not all departments included in sale. Not all departments in all Saks Fifth Avenue stores. Intermediate markdowns may have occurred prior to this sale. No adjustments to prior purchases unless merchandise is marked down within 7 days of being purchased at full price. Excludes Saks Fifth Avenue stores in Canada or Saks Fifth Avenue Off 5th stores. All HBC associates and those shopping on Saks accounts earning a discount are not eligible. During this event, SaksFirst members will earn 2 base points plus 4 bonus points per eligible dollar spent from $1 to $4999, 4 base points plus 8 bonus points per eligible dollar spent from $5000 to $9999, and 6 base points plus 12 bonus points per eligible dollar spent thereafter, based on your calendar year to date net purchases. Certain exclusions including some designer and licensed departments, salon products and services, alterations, restaurants, taxes, gratuities and delivery charges apply. 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Many people recognize the Canada goose by its distinctive black head, white cheeks, long, black neck and webbed feet. In general, the larger the bird means the longer the neck and the more its body is elongated. Scientists believe, however, that there are 11 confirmed subspecies of geese in Canada, and most differ in appearance. There is a large range in weight between the subspecies, from 1.1 kilograms for the cackling Canada goose to eight kilograms for the giant Canada goose. Wingspans also vary from 90 centimetres to two metres. The under parts for each subspecies can vary in colour, ranging from light pearl grey to chestnut and blackish brown. Although they are waterfowl, they spend as much time on land as they do in the water. In the spring and summer months, the geese eat leaves, flowers, stems, roots, seeds and berries. They will often eat for 12 hours or more a day to consume a sufficient amount of nutrients. They feed even more intensively right before they fly north after the winter, storing energy for an active breeding period and preparing for a lack of food in the spring. Canada geese can also be found grazing on lawns, in parks and on golf courses.Canada geese normally migrate to southern agricultural areas for the winter. To do so, they fly in the distinct “V” pattern, where one goose is the leader and its flock follows behind in a v shape. This helps the geese save energy when they migrate, benefit from the air currents passing the leader, permitting them to fly longer distances. The v shape also allows for an easier coordination of the flock’s movements, such as a change in flight speed or direction. The formation lets these changes be communicated quickly and efficiently to all geese in the flock.When geese are flying in formation, you can often hear them calling to each other. Adult Canada geese have about 13 different calls, ranging from low clucks and murmurs communicated while feeding and loud greeting and alarm calls. Goslings even start to communicate with their parents while they’re still in the egg. A gosling can make a call, or peep, if it’s distressed or content.Canada geese breed all through North America, with the exception of the high Arctic and the extreme southern parts of the United States and Mexico. Some flocks winter in southern Canada, from British Columbia to southwestern Ontario to the Maritime provinces. They are only found in these areas if food and open water is available. Otherwise, the majority travel farther south to the United States, or even to northeastern Mexico.

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